Komodifikasi Musik Resepsi Pernikahan di Bandung
DOI:
https://doi.org/10.26742/pantun.v5i2.1427Keywords:
commodification, cover, wedding musicAbstract
The term cover here means to re-sing or re-perform a song. The process of covering a song is essentially an adaptation, in which much of the value lies in the cover musician’s interpretation. Covers can easily be found at wedding receptions in the case of performing popular songs and romantic themes. This research studies about pop cover songs on wedding receptions, using commodification theory by Vincent Mosco. Data collection methods are literature studies, interview, and observation. From this research, the results show that the commodification of pop music covers are as follows: (1) commodification of content, cover songs are packaged into a romantic musical performance, as if giving a "message" or “meaning” that a wedding party without musical entertainment would be felt less lively (2) commodification of audiences, the bride as clients are used as a source of economic (3) commodification of labor, skill and service of musicians as workers, are treated as commodities and rewarded in return. Wedding reception as popular culture is closely related to a society prioritizing prestige and image rather than just utilities.
Keywords: commodification, cover, wedding music
References
Cooper, B. Lee. 2010. “Charting Cultural Change, 1953–57: Song Assimilation Through Cover Recording”. Dalam George Plasketes (ed.), Play It Again: Cover Songs in Popular Music, halaman 43-76. England: Ashgate.
Gramsci, Antonio. 1971. Selections from Prison Notebooks. London: Lawrence & Wishart.
Greene, D. 2014. The Rock Cover Song: Culture, History, Politics. Jefferson, North Carolina: McFarland & Company, Inc., Publishers.
Jones, George Thaddeus. 1974. Music Theory. New York: HarperCollins, Publishers, Inc.
Mosco, Vincent. 2009. The Political Economy of Communication, Second Edition. California: Sage Publications ltd.
Plasketes, George. 2010. Play It Again: Cover Songs in Popular Music. England: Ashgate.
Sumber artikel, jurnal, skripsi, dan tesis
Putra, Jelly Permadi. 2016. ‘Upacara Mapag Penganten dalam Pernikahan Masyarakat Sunda’. Skripsi. Yogyakarta: Universitas Islam Negeri Sunan Kalijaga.
Webtografi:
https://www.dolmetsch.com diakses 21 April 2019
https://lifestyle.bisnis.com diakses 22 April 2019
https://www.bps.go.id diakses 2 November 2019
https://economy.okezone.com diakses 2 November 2019
http://www.dolmetsch.com diakses 13 November 2019
http://www.hukumonline.com diakses 17 November 2019
Narasumber:
Aulia, Ale, umur 36 tahun, pemilik dan penyanyi Electra
Gianita, Chinta, umur 37 tahun, penyanyi Enter Music Complex
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