ESTETIKA DAN KRITIK SOSIAL DALAM KARYA LIPUTAN “HEGEMONI INDUSTRI KOPI” DI CHANNEL YOUTUBE SUAR NUSANTARA

Penulis

  • Cory Amelia Lorenza Program Studi Televisi dan Film, Fakultas Budaya dan Media Institut Seni Budaya Indonesia Bandung, Indonesia

DOI:

https://doi.org/10.26742/layar.v8i2.1917

Kata Kunci:

Coffee Industry, Garbage, Coverage Works, Semiotics

Abstrak

The rise of coffee shops in the city of Bandung has made the coffee industry sector grow rapidly. This industry generates a lot of profits from upstream “farmers” to downstream “entrepreneurs” of coffee shops. However, at the same time, this industry creates quite a big problem, especially in the presentation media and the waste generated from the industry. Suar Nusantara managed to package it in a work of coverage that combines elements of art in it. This study uses a qualitative method with semiotic analysis of Roland Barthes. From the results of the research, it is known that the work covering the "Hegemony of the Coffee Industry" denotatively describes the culture of drinking coffee which has become a lifestyle. In addition to the denotative meaning of coffee culture, connotative meanings were also found in the use of performance art elements as a form of criticism of the consumption of waste from the coffee industry which is described as accumulating and adding new traces of waste accumulation from the emergence of various coffee shops and lifestyles in the era of modernization. There are also tactics in delivering the message, namely by packaging it in a pop way to attract the attention of the millennial audience.

Referensi

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Ariani, Desi Mellysa. (2019). Makna Film Dokumenter What The Health. ETTISAL : Journal of Communication Vol. 4, No. 2, Desember.

BPTP Balitbangtan. (2021). Kopi dan Peluang Pengembangannya di Indonesia. Retrieved From https://babel.litbang.pertanian.g o.id/index.php/berita/4-info- aktual/1285-kopi-dan-peluang- pengembangannya-di- indonesia Diakses pada 20 Juni 2021.

Otten Megazine. (2018). Sampah Dari Konsumsi Kopi Ternyata Merusak Bumi. Retrieved From https://majalah.ottencoffee.co.id /sampah-dari-konsumsi-kopi- ternyata-merusak-bumi/ Diakses pada 21 Juni 2021

Ayobandung.com. (2021). Longsor Sampah di TPA Sarimukti, DLH: Kapasitas Sudah Sangat Overload. Retrieved From https://www.google.com/amp/s /amp.ayobandung.com/read/20 21/06/04/237838/longsor- sampah-di-tpa-sarimukti-dlh- kapasitas-sudah-sangat-overload Diakses pada 19 Juni 2021.

Katadata.co.id. (2020). Peluang Wanginya Industri Kopi Indonesia Usai Pandemi. Retrieved From https://katadata.co.id/muhamm adridhoi/analisisdata/5fca6227d a8b9/peluang-wanginya- industri-kopi-indonesia-usai- pandemi Diakses pada 19 Juni 2021.

Diterbitkan

2022-02-20

Cara Mengutip

Lorenza, C. A. (2022). ESTETIKA DAN KRITIK SOSIAL DALAM KARYA LIPUTAN “HEGEMONI INDUSTRI KOPI” DI CHANNEL YOUTUBE SUAR NUSANTARA. LAYAR: Jurnal Ilmiah Seni Media Rekam, 8(2), 157–164. https://doi.org/10.26742/layar.v8i2.1917

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