PERANCANGAN BUKU ILUSTRASI KOREAN FASHION STYLE DENGAN TEKNIK AUGMENTED REALITY
DOI:
https://doi.org/10.26742/atrat.v10i1.1995Abstrak
Fashion is an inseparable part of everyday people. Fashion trends never dim and become a reference for the birth of other types of fashion in the world as well as Korean fashion which is currently very popular among young people. This Korean fashion emerged after the emergence of the K-Pop phenomenon or the Korean Wave. The choice of illustration book media is because illustration books can be processed in such a way and can provide clear information about the history of fashion travel in Korea. The target of this Korean Style fashion illustration book is focused on teenagers aged 16-25 years. The creative strategy used to provide information to teenagers about South Korean culture, especially fashion, is to create illustrations that provide visual and verbal information about Korean fashion and collaborate with Augmented Reality techniques into Korean fashion style illustration books to make it more interesting.
Keywords : Illustration, Fashion, Book, Korea, Augmented Reality
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Fashion adalah suatu bagian dari manusia sehari-hari yang tidak terpisahkan. Tren fashion tidak pernah redup dan menjadi acuan bagi lahirnya jenis-jenis fashion di dunia seperti halnya fashion Korea yang pada saat ini memang sangat populer di kalangan masyarakat muda. Fashion Korea ini muncul setelah munculnya fenomena K-Pop atau Korean Wave. Pemilihan media buku ilustrasi dikarenakan buku ilustrasi dapat diolah sedemikian rupa dan dapat memberikan informasi secara jelas yang berisikan tentang sejarah perjalanan fashion di Korea. Sasaran dari buku ilustrasi fashion Korean Style ini dititik beratkan pada remaja berusia 16-25 tahun. Strategi kreatif yang dilakukan agar dapat memberikan informasi kepada remaja tentang budaya Korea Selatan khususnya fashion adalah dengan membuat ilustrasi yang memberikan informasi tentang fashion Korea dengan visual dan verbal dan mengkolaborasikannya dengan teknik Augmented Reality ke dalam buku ilustrasi Korean fashion style agar lebih menarik.
Kata Kunci : Ilustrasi, Fashion, Buku, Korea, Augmented Reality
Referensi
Barnard, Malcolm. (2007). Fashion sebagai Komunikasi. Jogja: Jalasutra.
David Chaney. (1996). Lifestyles: Sebuah Pengantar Komprehensif. Yogyakarta: Jalasutra.
Wirapesada, Raisha. (2010). Perancangan Komunikasi Visual Buku Fashion Untuk Remaja ‘Fashion in You’. BINUS. (Tesis).
Referensi lain:
Lazuardy, S. 2012. Masa Lalu, Kini dan Masa Depan Teknologi Augmented Reality. Kompas.com, 2 Mei 2012.
Pikoli, Alfian Putra. (2013) Korean Wave: Transendensi Kebudayaan Korea dan Industrialisasi Budaya. http://voice-ofalf.blogspot.com/2013/01/korean-wave-transendensikebudayaan.html.
Spark AR Studio: https://web.facebook.com/sparkarhub/dashboard/Y
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