POLA TATA KELAKUAN PAMER LEWAT MEDIA SOSIAL DI INDONESIA: STUDI ATAS NILAI DAN NORMA BUDAYA BERTINGKAH LAKU

Abstract

Nowadays, the development of the digital world is continuous, social media is now not only a spectacle but also a counterpart of society in the real world. This society in the digital world (social media) is then called netizens, who do the same activities in the real and digital worlds. The activities they do are usually in the form of uploading images, videos, texts, and/or all three simultaneously. In recent years, social media has been mentioned as a place for self-validation, where users upload activities that are said to be “flexing” as one of the ways for them to be accepted by society in social media. However, sometimes this showingoff behavior clashes with the values and norms that prevail in the society itself, so this behavior becomes a new polemic in society’s life. This research is to see the dynamics of the society in the social media landscape ‘X’. Social media ethnography is used to help collect data, with stages of pre-observation, observation, research (capture), and analysis and interpretation. This research explains that showing off behavior on social media is a social practice that is reflected in the production and interpretation of texts of each upload made by individuals on social media ‘X’. Keywords: Flexing, norms, social practice, social media